In my role as a corporate communication specialist, I had the privilege of overseeing the social media strategy for KAI Properti. This experience was instrumental in honing my skills and knowledge in digital marketing, which I further developed through the RevoU Fullstack Digital Marketing program.

At KAI Properti, I meticulously planned and executed our social media strategy to ensure it resonated with the company's core values of quality, innovation, and customer satisfaction. I attached a sample social media strategy document that showcases my ability to strategize, create engaging content, and manage online platforms effectively.

Through this hands-on experience and the education I received at RevoU, I gained a profound understanding of digital marketing, including social media management, SEO, SEM, analytics, and content creation. This comprehensive skill set allows me to drive results and enhance brand reputation effectively, making me a valuable asset in the dynamic field of digital marketing.

In 2022, I assumed the role of project lead for our company's annual report, a role that encompassed a wide array of responsibilities aimed at ensuring its success. This involved engaging directly with teams from across the organization to provide guidance and expertise on various aspects of the report, including content creation, media selection, and design considerations. As part of my duties, I oversaw the development of compelling and informative written content, ensuring that it accurately reflected the company's achievements and goals for the reporting period. Additionally, I worked closely with our media team to select and curate engaging visuals and multimedia elements that complemented the written content and enhanced the overall impact of the report.

Moreover, I played a pivotal role in the design process, collaborating with our design team to create visually appealing layouts and graphics that captured the attention of our audience and conveyed key messages effectively. Beyond content and design, I also led validation discussions with key stakeholders from different departments to ensure that the report accurately represented our company's activities and initiatives throughout the year.

As a key contributor to the successful launch of KAI Properti's property product brands – KAI Terrace, KAI Living, KAI Lifestyle, and KAI Residence – I played a multifaceted role in shaping this groundbreaking venture. My responsibilities encompassed creating clear and visionary goals, meticulously defining our Value Propositions (VPs) and Unique Selling Propositions (USPs), and establishing distinct differentiators for each product within well-defined boundaries. I also set comprehensive design guidelines for each product, fostering a consistent and appealing brand identity.