CORPORATE COMMUNICATION

As a committed Corporate Communication Specialist, I am privileged to have made numerous contributions to the Corporate Secretary division under the direct guidance of the Board of Directors, as well as to KAI Properti's achievements. The scope of my responsibilities encompassed the smooth coordination of operations across the whole organization. My ability to meticulously pay attention to detail and excellent aptitude for organization enabled me to execute our communication objectives with precision. 

This involved an extensive spectrum of functions, among which were generating press releases in order to handle media relations, preserving and curating content on Corporate social media accounts, directing web design processes from inception to completion while maintaining its operations, producing designs for corporate events, and composing strategies for internal and external communication. This comprehensive approach made sure that every effort of the organization—from blue-printing, problem-solving, to overseeing daily operations—was in line with its primary objectives.

Subsequently, I take great pride in my role in supporting the Property Division's growth and professional development. Throughout my time there, I made a substantial contribution to the division's historic success through my active involvement in business growth and marketing initiatives. From arranging client gatherings, constructing brand, products & marketing blue-prints, to collaborating across divisions on succeeding initiatives had been all essential when it came to the business development. All things considered, I am honored to have accounted for substantially to KAI Properti's success through my position as  Corporate Communication.

BRAND MANAGEMENT

Developing comprehensive strategies for Corporate Branding and guiding them from ideas to concrete steps was an essential aspect of what I did. This necessitated developing a distinctive slogan, an integrated visual identity, and core values that captured the essence of the corporation. Developing the slogan "Essence of Excellence," which not only encapsulated the spirit of KAI Properti but also served as a compass for our activities, was one of my noteworthy achievements. I led the process of putting this phrase into practice, making sure it permeated every aspect of the company.

Along with that, I was in charge of developing blue prints of various products offered by KAI Properti, such as KAI Terrace, KAI Living, KAI Lifestyle, and KAI Residential. I was passionately involved in establishing the distinct identity and market positioning of each product from conception to implementation. This required developing a story that connected with our target audience in addition to producing unique visual representations.

When it came to marketing the brands, I was in the forefront of designing elaborate strategies encompassing both the company in its entirety as well as particular products. These blueprints described communication channels, audience targeting, and market positioning from a strategic perspective. By having a sophisticated grasp of market dynamics, consumer behavior, and branding concepts, I was able to make sure that our marketing initiatives were in complete harmony with the overall brand strategy, which enabled KAI Properti grows into prominent and effective in the property services sector.

ACCOUNT MANAGEMENT

My expertise in account management was a key factor in building and maintaining crucial connections for KAI Properti in my capacity as a Corporate Communication Specialist. As a connection between the company and important stakeholders, I skillfully handled the complexities of account management. This required not only comprehending the particular requirements and expectations of each client, but also matching them with KAI Properti's skills and products.

In addition to overseeing media relations, I was also responsible for resolving delicate problems brought up by journalists and making sure press releases were sent out effectively. Through the implementation of suitable media platforms, corporate initiatives, and publications, I fostered a positive public image that helped KAI Properti create and uphold a positive reputation. Overseeing the strategy and content presentation across several platforms, I assumed responsibility for social media administration. This required planning the visual presentation to effectively communicate KAI Properti's intended corporate image in addition to producing interesting content.

Furthermore, my account management skills extended to not only knowledgable to the whole business and its process but also manifesting them in visuals and scripts that flowed naturally from the overall corporate identity.  I was able to represent KAI Properti holistically because to this multifaceted approach to account management, which facilitated efficient communication both internally and externally.

INTERNAL & EXTERNAL COMMUNICATION

As a Corporate Communication Specialist at KAI Properti, I excelled in overseeing the whole spectrum of internal and external communication responsibilities. That entails making sure that the company's branding and messaging were portrayed favorably and harmoniously across a variety of platforms both inside and outside the company.

To preserve a solid corporate culture and raise employee engagement, I put effective Internal Communication techniques into action in. This required working with internal stakeholders to create and carry out communication plans in order to successfully convey the company's values, vision, and mission. I was key person in charge in strategizing Culture Action Plans, to implementing them into internal engagement strategy like, involving employees to the Corporate event committee, to the events such as Millenials Talk to BoD, Team Bonding Games, etc. Furthermore, I additionally drafted director's scripts for internal communications along with making sure they were aligned with the overall communication plan.

Managing media relations, writing compelling news releases, and responding to journalist inquiries were all part of my duties on the External Communication. In order to promote KAI Properti's services and brand, I skillfully navigated the complexity of media management by proactively addressing delicate situations and initiating positive narratives. I carefully considered every step of the process while selecting material for print, digital, and social media channels, making sure the messaging always reflected the organization's intended corporate image.

My role also included web design, where I designed and managed the business website to keep it up to date with the most current branding and communication tactics. This all-encompassing strategy for both internal and external communication served as a cornerstone for maintaining KAI Properti's favorable public perception, both inside the company and in the larger community.

CORPORATE SOCIAL RESPONSIBILITY

One of my main responsibilities as a Corporate Communication Specialist was starting from scratch and building a strong CSR function for KAI Properti. I developed a complete CSR program that was precisely in accordance with the 17 Sustainable Development Goals that the UN had specified while crafting a PR strategy. The programs covered a wide range of topics, including gender equality, inexpensive renewable energy, excellent health and well-being, ending poverty, and high-quality education.

In addition to conceptualizing, I was in charge of organizing, producing, and assessing CSR reports for the business's activities. This involved complex duties like setting goals, managing deadlines, and creating budgets. The initiatives I put in place included blood donation (SDG 3, 10, and 17), KAI Properti Berbagi (sharing foodstuffs) (SDG 1, 2, 3, 10, and 12), Financial Sharing Knowledge (SDG 4, 8, 10, and 17), orphan donation (SDG 1, 2, 3, 4, 10, 12 and 17), spiritual inspiration (SDG 3, 4, and 14), and SMEs Bazaar Festival which was free for the underprivileged (SDG 1, 2, 3, 8, 10, 16, and 17). By making these efforts, I made sure that our CSR initiatives had a significant impact and smoothly complemented the overarching organizational objectives. 

During my time there, one noteworthy accomplishment was raising the participation of employees in CSR programs. In 2022, I was able to successfully improve the employees' motivation to constructively contribute to society by 12%, and 2023 by 18% through instilling a sense of inclusion and motivation, while implementing most of the whole 17 Sustainable Development Goals. This achievement is a testament to my commitment to developing CSR initiatives that align with the goals of the company, making impact on the sustainability development of society and the values of our employees.

CORPORATE EVENTS

I have demonstrated to have a sharp eye for creating, organizing, and carrying out successful corporate events. I have extensive experience in all aspects of event management, from coming up with creative ideas to creating all kinds of materials, such as backgrounds, e-invitations, films, and posters. As the event coordinator, I effectively collaborated with my group to guarantee a smooth and organized execution.

The biannually Rapat Kerja (Conference) in Track & Bridge Unit, which has various themes every year from 2013 until 2021, constitutes one of my successful ventures. Conferences in 2022 and 2023, with the themes "Recover Stronger", "Safety for One, Safety for All", "Growing through Quality, Integrity and Reliability," and “Strengthening Business Strategy to Achieve Sustainable Growth” respectively, are noteworthy instances.

Additionally, under the motto "Work Together, Grow Together," I organized KAI Properti's 13th anniversary. Building on this accomplishment, I was able to organize and carry out the 14th Anniversary with the theme "The Fabulous Voyage," showcasing my ongoing capacity to produce unforgettable events that drew in thousands of staff members and customers.

I was also in charge of planning the KAI Expo, which was an amazing display of KAI Properti's products. As part of our CSR initiatives, I oversaw the KAI Properti SMEs Bazaar, highlighting our dedication to social responsibility and community involvement while also developing our company image. These accomplishments demonstrate my ability to plan and carry out a variety of corporate events that support organizational goals in a range of roles, including the role of initiator, floor coordinator, technical organizer, stakeholder account manager, and head of events.

Skills Acquired: Customer Relationship Management (CRM) · Branding & Identity · Corporate Communications · Company Secretarial Work · Graphic Design · Employee Engagement · Social Media · Government Relations · Account Management · Strategic Public Relations Planning · People Management · Organization Skills · Marketing Strategy · Event Planning · Strategic Communications

• Manage and produce project reports for 30 construction projects and 49 outsourcing service contract with 6000 employees

• Division's spokesperson to liaise with and answer inquiries between teams and other companies.

• Managing account between government (Ministry of Transportation) and the company

• Bridging affairs and Managing B2B accounts towards clients and partners on dealing new and maintaining current projects

• Strategically bridging affairs

• Division's spoke person

• Produce detailed project report

Teaching Subjects:

• Qualitative & Quantitative Research Methods;

• Information and Communication Technology;

• Digital Communication Philosophy;

• Writing Techniques in News, Articles, and Features;

• Journalism Introductions.

Skills Acquired: People Management

In my role as a Senior Program & Evaluation Officer, I have had the privilege of working closely with the Ministry of Transportations in the audit process of the company's projects. This experience has allowed me to develop an in-depth understanding of the infrastructure and maintenance operation projects that are crucial to the success of our organization. Through my account managing responsibilities for government affairs, I have been able to cultivate strong relationships with key stakeholders, which has enabled me to effectively advocate for the interests of our company.

One of my key strengths as a professional is my ability to serve as a spokesperson to bridge affairs within the division and between units. This has involved working closely with a diverse range of individuals and teams, and I have consistently been able to facilitate effective communication and collaboration across all levels of the organization. By customizing programs to maintain internal and external relationships, I have been able to help our company build strong partnerships with other organizations and stakeholders, which has been crucial to our success.

In my role as a program and evaluation officer, I have also been responsible for managing the general affairs of the division. This has involved overseeing a wide range of administrative tasks, including budgeting, scheduling, and personnel management. Through my expertise in creating monthly management reports, I have been able to help our organization track our progress towards our goals and identify areas for improvement.

As a corporate change agent within the division, I have been able to help drive positive changes and improvements within our organization. This has involved identifying opportunities for process improvement, developing new strategies and initiatives, and collaborating with other teams to drive meaningful change. By assisting with increasing employee engagement based on AKHLAK Culture, I have been able to help create a workplace culture that is supportive, collaborative, and focused on achieving our organizational goals.

My achievements as a Senior Program & Evaluation Officer include successfully managing the budget and scheduling for a major infrastructure project, reducing costs by 15% through effective resource management, and driving a 20% improvement in employee engagement through AKHLAK Culture initiatives.

Overall, my extensive experience in program and evaluation management, as well as my expertise in government affairs and employee engagement, make me an ideal candidate for any organization seeking a dedicated and results-driven professional. I look forward to the opportunity to contribute my skills and experience to help drive the success of your organization.

• Skills Acquired: Company Secretarial Work · Governmental Affairs · Government Relations · Account Management · People Management

Projects Involved:

• Social Media and Advertisement Evaluator

• Evaluate and Judge Advertisement and Social Media on current projects

Skills Acquired: Social Media Strategic

The Digital Transformation Team was handpicked by the top management of KAI Properti to spearhead the company's strategic programs and transform it into a digital-based operational entity. As a Senior Member of the team, I was responsible for assessing programs to ensure alignment with corporate long-term plans, gathering requirements from top management, conducting analyses, and providing recommendations for effective digital transformation strategies that are right on target and aligned with the company's vision and mission. 

As an advisor and dedicated team member of KAI Properti's digital transformation journey, I've been instrumental in guiding our transition to the digital era. My role involves shaping our digital strategy, implementing cutting-edge technologies, and harnessing the power of data-driven insights. I foster collaboration across teams, facilitate change management, and ensure our digital initiatives align with our business goals. Customer satisfaction is at the core of our efforts, and I continuously measure performance to optimize our digital endeavors. Together with my team, I'm committed to propelling KAI Properti into a digitally agile and customer-centric future.

My Current Strategic Programs: 

  • Creating a Digital-based Culture to employee

  • Implementing Virtual Workspace

  • DIgital HR Information System

Skills Acquired: Project Management, People Management, Account Management,

As the Culture Action Plan lead for KAI Properti, I am responsible for managing the KAI Properti Creative Maker team. This team is an official organization that falls under the Corporate Culture of KAI, with the mission of implementing consistent corporate culture across all subsidiary employees. The KAI Properti Creative Maker team has received several awards for its activities, including recognition at the 2021 KAI Culture Fest and the 2020 AKHLAK Implementations. With my leadership, the team has successfully developed and implemented a wide range of initiatives to foster a strong and positive corporate culture throughout the organization.

Skills Acquired: People Management, People Engagement, Culture Activation

As a member of KAI Change Agent, an official organization created by the Corporate Culture Team of PT Kereta Api Indonesia (Persero), my role is to implement corporate culture throughout the company's 40,000 employees nationwide. My goal is to make the workplace a safe environment for all employees by promoting a positive culture that aligns with the company's vision and mission.

As a Change Agent, I have undergone a series of training sessions held by the Company's Training under the HR Development division. I am involved in all activities held by the organization, whether formal or informal, to implement and promote positive culture and enhance individual and team creativity.

My responsibilities include activating action plans, influencing change in other employees, and being involved in all functions to achieve the organization's goals. Through my efforts, I have contributed to the growth of the organization and helped create a safe and positive work environment.

Skills Acquired: People Management, People Engagement, Culture Activation

Ardan is a top notch radio in Bandung. And the community of Member of Ardan help the radio held its Event Organizing, from Music Festival, Concerts, Meets and Greets, to most of the events the Radio held (which is a lot!). Member of Ardan are also responsible on helping reporting on stream on said events. The member of Ardan also given skill sets, knowledge, and real life field experience on mastering the events, reporting, and announcing on its radio stream.

I was one of the trusted captain, helping bridge the radio management to its member, schedule each member to what events assigned, and administer the best results expected from the stakeholders (the radio, partner, and sponsors).

Skills Acquired: Broadcasting, Announcing, People Engagement, Event Organizer, Communication

I am proud to have been a Captain at Nebengers, a non-profit ride-sharing organization that was created to address traffic congestion, gas emissions, and global warming. The organization was founded with the goal of promoting hitchhiking to help the government and people in general to resolve these issues by providing safe, community-based solutions.

As a Captain, I managed a group of people to keep the movement going, which was based on a mobile application available on both app store and google play store. The movement aimed to reduce the number of vehicles on the road by encouraging users to post #BeriTebengan with the details of their route, time, and the seats they were willing to provide, or #CariTebengan with their preferred route and time.

My role was to organize events, discuss problems, and help maintain the community and safety for each member who joined the movement. I was responsible for building relationships between members to create a sense of community that went beyond just helping each other get to their destination.

Through my role as a Captain, I was able to make a positive impact by not only helping to reduce traffic congestion and gas emissions but also by creating a platform for people to build new friendships and connections.

Skills Acquired: People Management, People Engagement, Event Organizer, Transportation Awakeness

Backpacker Indonesia Regional Bandung was a community that I founded on June 9th, 2012 with a group of friends to provide a safe and welcoming environment for travelers, especially backpackers. Our goal was to create a platform where individuals could share their travel experiences, join trips, and build a community with like-minded individuals in regional Bandung, throughout Indonesia, and even internationally.

We began our journey when the backpacker-style of traveling was gaining popularity around 2013-2015. We noticed that backpackers faced many difficulties and uncertainties while traveling alone, such as finding a place to stay or getting lost in an unfamiliar place. So, we decided to provide a safe channel for backpackers to travel together and build a community along the way.

Our community grew exponentially in a short period, and we soon realized that we could expand our reach beyond regional Bandung. We reached out to other communities throughout Indonesia and even some international countries to create an interconnected network of backpackers. This way, members of our community could travel with more new friends and have a more authentic local experience in the cities they visited.

As the founder of Backpacker Indonesia Regional Bandung, I took on the role of Vice President to lead the community's development and expansion. I organized events, coordinated with other communities, and provided support to new members to ensure that they had a memorable and safe travel experience. I also worked to maintain the community's culture of inclusivity and diversity, making sure that every member felt welcomed and respected.

After several years of serving as Vice President, I decided to pass on the torch to my successor so I could focus on my studies and other organizational activities. I am proud to have been a part of such a vibrant and supportive community that has helped countless backpackers explore the world safely and meaningfully.

Skills Acquired: People Management, People Engagement, Event Organizer, Travel Organizer